VICE

At Vice, we collaborated frequently to create visual identities for key franchises. On the explainer series “Let Lee Explain,” we worked closely with the host, producers, and editors to communicate complex issues ranging from the state of American infrastructure to abortion laws to rent regulation policy. To adapt to the wide variety of topics on the show while adhering to the company brand, we created a visual style that was flexible, informative, and playful. Within this style, we could use the tools necessary for each topic, including data visualization, typography, 3D animation, and illustration.

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